Micromax launched a new brand named YU and its first phone is right bang on the buck..
The model is named YU YUREKA and the tagline being "THE ZEUS OF PHONE".
Well we can't exactly call it that but the hardware and the software its providing at the price is phenomenal and it sure gives the users there money's worth. It has officially partnered with cynogenmod to provide its services in India.
We see that the back cover has a matte finish and it dosn't feel cheap. It would not be fair to compare the device with one plus one as they are competing in two different segments. However there are a few phones that have similar specs